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Not Comic Sans!

We all know it is the content that counts, but unfortunately, people form a first impression in less than 3 seconds, based entirely on superficial appearance and presentation. And just as the power of...

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12 Reasons Email is the smartest Marketing Channel

How is email winning? Let me count thy ways… 1) It’s beloved.  In a March 2012 online survey of marketing professionals, trade publication Chief Marketer found that the No. 1 tool in digital campaigns...

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